A person was standing in the middle of a road this morning with a bunch of news papers in one hand while distributing the same to commuters on the other. He was giving away those news papers free of cost! Later I got to know that he was distributing Deccan Chronicle news paper. After searching net for a while, I got to know about this promotional campaign by Deccan Chronicle.
Me being in Bangalore since childhood, I am aware of Deccan Herald, Hindu, Times of India and New Indian Express as the major news print circulation companies apart from the new papers like Bangalore Mirror, Vijay times etc., I had read about Deccan Chronicle because of a controversy that plagued Sania Mirza some time back. Then in the recently concluded IPL, the same company was the franchisee of Hyderabad team. Not sure how good the company will do in Bangalore as there are already a number of players in the same field and all are well established. They need to do something really different if at all they need to capture a major share of market here for sure! Keeping all that apart, a warm welcome to Bangalore