Google has been an epitome of web search as well as a synonym used by many for searching on internet. Has Google changed its motive from “Don’t be Evil” to ‘Be EVIL’ off late? Well, that is precisely how it is looking in my view. Let me explain in detail why I feel so. A friend of mine recently asked me the meaning for a slag word ‘kewl’. Though I knew that ‘kewl’ is used by many in place of ‘cool’, wanted to know if there is any different meaning. So, there I started to ‘Google’ for that special meaning if any for that word ‘kewl’. I remembered a site which had a good representation of such slangs with all possible manipulations – UrbanDictionary. Since I wasn’t very sure of the site address, I searched for ‘urban dictionary’ on google first and this is what I got.
It was good to see an option to search directly on urbandictionary.com through a new search enhancement by Google, refer to the image above. Upon keying in search query and hitting the ‘Search urbandictionary.com’ button, I was expecting the results to open up directly on urbandictionary site. But to my surprise, the result was shown inline as below:
Out of curiosity to know what is happening on its rival search ‘Bing’ by MicroSoft and their search engine too had a similar feature to do urbandictionary.com search inline on Bing page. From my initial review on Bing, it has come a long way to be a potential candidate to take on the mighty Google. Good to see all these small changes making up to provide a good user experience. Even the Related search suggestions to the left of the screen were pretty impressive! This is how Bing looked like:
In contrast to Google, upon keying in the search query for external site and hitting the search button on Bing, the results were displayed on urbandictionary.com site rather than showing the results on its own page. It might be a good customer experience from Google’s perspective to show the search results for external sites on Google itself, but the sites feeding content to Google will take a hit on their traffic. Isn’t that an EVIL act by Google?