Yet another ‘Lively‘ product of Google is all set to die. Lively is a product created to take on Yahoo!’s Avatars. It was evident from Google’s official blog that Lively will no more be alive. I know it would have been tough for Google to fight with Yahoo!s dominance in Avatars. It may be also due to the community of webloggers popularity surge towards Gravatar. Lively was started around July this year and the products end of life is set for Dec 31st. But the fact I like the most about Google is that they are smart enough to identify the product failure and to channelize their effort and resources on to various other things. Probably that agility is what making them the leaders in web search.
In my view it is a good strategy to thwart any possible investors concerns in future. This also points to a good management case study if you anyone is interested. How many of us have the willingness to accept a failure and move on from there? That is certainly a good question for all the big titans in the industry as well as for startups unless they have a bigger picture and clear path on where they are heading to.