
Confused on how to make profits out of crisis times? I wish to provide some info on my observations with one of the fast moving consumer goods (FMCGs) of Indian market. Surf Excel detergent bar is the example here. Not sure if you know a little fact behind this soap - The same detergent bar was previously known as 'Rin Supreme' maha bar. We have been using this soap for over a number of years to wash clothes. The same soap got a make over as Surf Excel marketed by HLL ie., Hindustan Lever … Read more… about Ways to beat Inflation – FMCG case study

