Google is known for coming up with “Innovative” products. I was wondering why Google is getting into such a massive advertisement spree for this new form of search. Google advertisement hoadings are visible on road bisectors along most of the heavy traffic drawing roads in Bangalore since last friday. All this hype for their SMS search feature launch in India. Nice concept and surely it is a nice way to tap into mobile frenzy Indian market. Now let me outline my experiment observations on this new search!
My experiment search term is ‘megamart’ – If you don’t know, MegaMart is a chain of apparel outlets across India. As soon as I sent a message to 9773300000, it took around a minute to respond back with an SMS saying
“Your request is being processed by Google SMS Search. Please be patient for few moments. For Help on Google SMS, please reply with ‘help’ .”
No response for the actual search query that I sent even after 4+ minutes. After approximately 10 minutes, I get another SMS from Google which says
“Looking for businesses around you? Please send business name or type of business followed by location followed by city name. e.g. Pizza hut indira nagar bangalore.”
Hmm… So, it is obvious that Google is not smart enough yet to figure out where the request is coming from. It needs additional information. They too know about this hence the standard disclaimer * on their page too which talks about personalization. Even after providing an exhaustive search query “megamart banashankari bangalore”, Google SMS search results weren’t anywhere close to relevant results. I agree, that there is still a long way to grab a bigger pie from Indian local listings.
After 12 hours from the initial search query sent, I got a response! This is what it said:
Sorry, ‘megamart’ did not return any results. For HELP on Google SMS, please reply with ‘help’ or go to http://sms.google.co.in
I will write more on my experimentation on this SMS search soon.. keep reading this space. I have integrated my site feeds with feedburner. Feel free to subscribe here to get e-mail notifications.