SunDirect DTH services are provided by Sun Network. I got SunDirect installed on June 1st of 2008 and my experience with them has been good so far. The installation guy was very friendly and came promptly at a previously agreed time. He had all the equipment to set up the receiver dish on my roof top and got it erected in no time. He gave a detailed info on the service, Dos and Dont’s etc., Also, we were given information on the technology, customer support info, activation method, recharge options and much more.
Sun Direct uses the latest MPEG-4 based technology to increase broadcast capacity. Where as the other DTH providers in India like TataSky and DishTV are currently using MPEG-2 technology. SunDirect picture and sound clarity is certainly better than the other players in this market.
Now, let me write about the channel options and pricing. SunDirect costed me Rs 1999/- which includes Installation and activation charges as well as 1 year subscription for their Freedom package. In this package you can select any one of the regional languages as your basic pack. This pack comes with approximately about 80+ channels including all major south indian linguistic channels along with few limited Hindi and news channels. SunDirect basic package also includes a good number of radio stations operated by Sun FM and AIR. SunDirect’s pricing is comparitively less. A couple of days back, they have introduced many sub packs for movies, kids entertainment, regional language top ups etc., Thats a good sign for customers. There are few more good things about SunDirect, there is no dependency of using a given smart card on any other Sun DTH STB. This is not the case with other players as on date.
Now coming to the drawbacks, the major miss is wrt sports channels like Star and ESPN, BBC. Not sure when they are going to bring those channels into their packages. I would look forward for individual channels pricing instead of getting them in a package. This option provides user with full freedom of paying for only those channels which they opt to view. SunDirects Customer call centre isn’t that great either. They were struggling to provide information when I called them. May be it needs a bit of improvement as it is the early days of their evolution. Reliance’s BigTV DTH service launch is just round the corner. This will bring in a healthy competition among DTH players in the market and customer would be the beneficiary at the end of the day.