Big TV DTH has started its operations since Aug 19th for the public. It will be competing with already well established players in the market like Dish TV, Tata Sky and Sun Direct. Similar to Sun Direct, Big TV DTH will be using the (MPEG-4) technology. This is advantageous in many ways. Compressed data files transmitted through satellite using MPEG-4 technology will result in a high definition platform, which in turn will have better quality. However, the price of the set-top boxes will be higher for the customers.
Though Big TV has announced that it is offering close to 200 channels including 11 radio channels and 32 cinema channels. Apart from this, customer has an option to opt for a subscription based Video on Demand service. one of the feature that caught my attention on Big TV advertisement include Picture-in-Picture (PIP) that would enable viewers to watch twelve TV channels at the same time on any TV set in the country! Another advantage with Big TV seem to be the availability of all sports channels. This is not the case with Sun direct or few other operatiors.
To pull more information about this Big TV, i tried accessing their site. The site is down most of the times. May be due to heavy traffic, however site up is a big challenge for any business and they should have prepared better for it. Though I was able to access the site, it is not in a good shape to view on any browser except Internet Explorer. Site design is pathetic and I can see a lot of usability issues. Certainly the site is not as user friendly as other DTH players sites. If Big TV needs to compete with the rest, they certainly need to revamp their site first!
For more information, it is better to approach their sound distribution network. There are 1 lakh retail outlets including over 240 Reliance World and 2000 Reliance Mobile Stores. What ever the case is, BIG TV DTH seem to be committed towards delivering the cheapest DTH services in India. I have no doubt that they will bring in a DTH revolution like they proved themselves in mobile service market. Good days ahead for those people who are still on conventional cable networks and planning to switch over to DTH 🙂